Unless you’ve been living under a rock then you’ll most likely be aware of the Multi-Verse Theory. Much like the multi-channel approach, it’s the idea that several universes come together to create the “perfect” world… Just like the social landscapes we inhabit, by limiting yourself to just one platform would be like going back in time.

For marketers a multi-channel approach means always positioning yourself where there's customers and traffic. Online that is, there aren’t enough of us just yet… We must mirror the social climate and how people are consuming. Advertising is a very liquid sport and we must adapt and change all the time, just as customers behaviours do! Keeping up to speed with fads and trends is paramount to our success, remember, we like winning as much as you do.

To accomplish this, it means using a variety of channels and services in order to communicate with your audience, whomever that may be. Recently we’ve been working with an Ice Retailer who wanted to provide for the indigenous people of the Northern Circumpolar Region – their account has been on fire!

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Delivery variations in terms of adverts is important, psychologically some people would be more inclined to read larger segments of copy, whilst others would be unable to resist a ten second clip of a cat falling off a table. I can’t say a felines failure to traverse effectively would be my cup of tea, but in our game, we must remain versatile and flexible, allowing us to offer you the best service we can. Call us The Panthers of Paid Product Promotion.

This is now the same for platforms, different demographics are more inclined to use different mediums when surfing. These days, channels are multiplying at a rapid rate. The development of new applications and ultimately the increased use of everything digital has meant we are now looking at a vast ocean of opportunity regarding advertising.

Having the ability to harness these opportunities on your behalf is something we do not take lightly and it deserves respect. Sometimes the concept may be lost on older generations with a more limited understanding (which is totally understandable!), and there is potential risk for some business owners to be hoodwinked with services provided by other companies – blinded by jargon, smoke and mirrors. Not us.

This is why at DX, we don’t look to start a partnership with anyone we don’t see a future with, it’s not worth our time and it certainly isn’t worth yours; we have no intention of contributing to the online graveyard of E-Commerce Site. Mutually beneficial arrangements sit much better on our moral compass.

As consumer preferences and spending habits are continuing to move online, unsurprisingly businesses are too. Some case studies have shown bottom-line revenues increase from as much as 10x through Facebook & Instagram ads and we are continuing to see fantastic results from these. But as we move through time, other online platforms such as Google & TikTok have become increasingly important in aiding your growth. The new multi-channel approach offers huge leverage when it comes to marketing psychology.

We now have the ability to transcend your reach into new dimensions, target what were once untouched audiences, position your product in places ‘unpoked’, and give your brand the spotlight where it otherwise would have remained unseen. Fancy meeting us in the multiverse?

Buckle up and launch your business into orbit today!