Just like any form of retail, it’s hugely important to set out your stall. Whether you’re dressing up chutneys at a farmers’ market or straightening the wicks in your high street candle shack, every detail matters, just as it does with your website. That is your stall after all! Unfortunately, VR hasn’t extended far enough for your new customers to walk through your E-Commerce site and touch or feel the products you have on offer, although I’m sure Meta are working on something…

I have heard mutterings of a 7D Smellivision which may save our perfume enthusiasts a trip into town, testing new fragrances in your living room – who’d have thought? The sensory limitations of being an online platform means we have to be as efficient and effective with the traffic we generate, and point the customer exactly where you want them, as soon as possible. Buying journeys are like pit-stops so time is of the essence!

Internet catacombs and rabbit holes offer unlimited distractions – here are a few tips before you begin your journey with us so we can generate the best start possible:

1. Within product pages try and incorporate a variety of images. Different images serve different purposes & psychologically they can have a huge impact on customer behaviour.

2. Consistency is key! Make sure all images are sized & formatted correctly throughout. Too many variables can take focus away from the product & leave doubt in the consumer's mind.

3. Image quality will improve store conversion rates & the site's entire aesthetic. Seeing an image of poor quality won’t do your product justice & is a thumbs down for anyone.

4. Product focus within these images is imperative – can we see your branding? Is the product the star of the show?

5. Include block colour on ATC (Add To Cart) and BN (Buy Now) buttons, they are your baskets beacon so make them bold, visible and shouty!

6. Lastly by using “Inspect” on your webpage you can double-check that your site looks clean and consistent both on desktop and mobile, you don’t want anyone to miss out.

These small tips, amongst the many others in our locker, are part of our initial website auditing process which we undertake as a team to ensure (in the words of Aerosmith) we don’t miss a thing, and are a fantastic easy way to maximise conversions.

For further info on launching your profit rocket, why not get in touch today?