147% Increase in NC-ROAS For Horzehoods in 60 days
Joined us in 2020. Running Paid Social, Paid Search & Retention
Our Work with Horzehoods
Scaled from 6 figures to multiple 7 figures in revenue in 2025.
Horzehoods is a premium equestrian accessories brand with a loyal community behind it. We partnered with them to build a paid media strategy that moved beyond brand reliance, scaled new customer acquisition, and hit multiple 7 figures in revenue.
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About The Brand
Horzehoods is one of the UK’s leading equestrian brands, built from the ground up since it’s founding in 2015. With 2025 marking its strongest year to date, the brand has established a loyal customer base and a distinct position within a competitive niche market.
What sets Horzehoods apart is its dedication to craftsmanship and product integrity. Every design begins with hand-drawn concepts by the founder and is brought to life using premium materials, and is supported by a rigorous testing process.
Unlike many brands within the equestrian space, Horzehoods was created without outside investment or industry connections. Founder Stacey built the business through resilience, creativity, and a deep understanding of her community.
Horzehoods continues to partner with DGX not only for performance-driven growth, but also for the strategic support, communication, and proactive ideas delivered beyond the scope of paid media management.
the challenge
The equestrian market is niche - a community built on trust, where riders can spot inauthentic marketing instantly. The challenge was scaling paid media and creative output without diluting the brand identity that made Horzehoods resonate in the first place.
our plan to action
- Balancing Platform Attribution with True Business Performance
We moved away from platform-first attribution towards a blended performance model, prioritising creative iteration and profitable acquisition.
With inflated ROAS and a strong returning customer base, success was measured on true business growth.
On Google we targeted new customer segments, channeling an increase in spend towards acquiring new customers. Using negative keyword lists, and Brand Exclusions, we removed the reliance on brand as we scaled the account.
- Scaling Creative Output While Protecting Brand Identity
We developed clear identity pillars rooted in craftsmanship, product quality, and founder-led storytelling.
This allowed Horzehoods to scale output whilst not loosing identity for virality purposes.
- Scaling Ad Spend Within a Highly Niche Equestrian Market
We added detailed exclusions based on the buyer journey. We also focused on creative depth to appeal to Horzehoods’ customer personas. Spend was only increased in line with efficiency benchmarks, ensuring growth never compromised CPA stability.
- Increasing Customer Lifetime Value Through Retention-Led Growth
We aligned paid media with retention by promoting email sign ups through paid social to increase volume. We segmented repeat-purchase products in our retargeting campaigns to align with our email approach.
During Our six years together we achieved
7+
Figures+ Spent in advertising across Meta & Google
6.1x
Blended Media Efficiency Ratio (MER)
6 → 7
Figures Revenue scaled in a single year
“Extremely honest, hardworking and really care about your brand and needs. I love the fact they think outside the box and don’t just do the bits they are paid to do. Highly recommend and won’t be going anywhere else!”
Stacy Maher, Founder at Horzehoods
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147% Increase in NC-ROAS
For Horzehoods in 60 days
Joined us in 2020. Running Paid Social, Paid Search & Retention
Next Case Study
→
Our Work with Horzehoods
Scaled from 6 figures to multiple 7 figures in revenue in 2025.
Horzehoods is a premium equestrian accessories brand with a loyal community behind it. We partnered with them to build a paid media strategy that moved beyond brand reliance, scaled new customer acquisition, and hit multiple 7 figures in revenue.
About The Brand
Horzehoods is one of the UK’s leading equestrian brands, built from the ground up since it’s founding in 2015. With 2025 marking its strongest year to date, the brand has established a loyal customer base and a distinct position within a competitive niche market.
What sets Horzehoods apart is its dedication to craftsmanship and product integrity. Every design begins with hand-drawn concepts by the founder and is brought to life using premium materials, and is supported by a rigorous testing process.
Unlike many brands within the equestrian space, Horzehoods was created without outside investment or industry connections. Founder Stacey built the business through resilience, creativity, and a deep understanding of her community.
Horzehoods continues to partner with DGX not only for performance-driven growth, but also for the strategic support, communication, and proactive ideas delivered beyond the scope of paid media management.
The challenge
The equestrian market is niche - a community built on trust, where riders can spot inauthentic marketing instantly. The challenge was scaling paid media and creative output without diluting the brand identity that made Horzehoods resonate in the first place.
our plan to action
- Balancing Platform Attribution with True Business Performance
We moved away from platform-first attribution towards a blended performance model, prioritising creative iteration and profitable acquisition.
With inflated ROAS and a strong returning customer base, success was measured on true business growth.
On Google we targeted new customer segments, channeling an increase in spend towards acquiring new customers. Using negative keyword lists, and Brand Exclusions, we removed the reliance on brand as we scaled the account.
- Scaling Creative Output While Protecting Brand Identity
We developed clear identity pillars rooted in craftsmanship, product quality, and founder-led storytelling.
This allowed Horzehoods to scale output whilst not loosing identity for virality purposes.
- Scaling Ad Spend Within a Highly Niche Equestrian Market
We added detailed exclusions based on the buyer journey. We also focused on creative depth to appeal to Horzehoods’ customer personas. Spend was only increased in line with efficiency benchmarks, ensuring growth never compromised CPA stability.
- Increasing Customer Lifetime Value Through Retention-Led Growth
We aligned paid media with retention by promoting email sign ups through paid social to increase volume. We segmented repeat-purchase products in our retargeting campaigns to align with our email approach.
Six years. Here's what we built together.
7+
Figures+ Spent in advertising across Meta & Google
6.1x
Blended Media Efficiency
Ratio (MER)
6 → 7
Figures Revenue scaled in a single year
“ Extremely honest, hardworking and really care about your brand and needs. I love the fact they think outside the box and don’t just do the bits they are paid to do. Highly recommend and won’t be going anywhere else!”
Stacy Maher, Founder at Horzehoods
73% YOY Profit Growth
up For Moda Minx
Joined us in 2021. Running Paid Social, Paid search & Retention
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Our Work with Moda Minx
From 6 figures in 2020 to crossing over 8 figures in revenue in 2025.
Moda Minx is one of the UK's leading swimwear brands - Love Island's chosen bikini partner across multiple seasons and a consistent top performer on ASOS and Zalando. We've scaled them from 6 figures to over 8 figures in revenue, navigating partnership transitions and agency changes along the way, always returning to rebuild and push performance further.
About The Brand
Moda Minx is one of the UK’s leading swimwear brands, worn by some of the world’s most recognised influencers. The brand has been the chosen bikini partner for Love Island across multiple seasons and consistently ranks among the top-grossing swimwear brands on ASOS and Zalando.
Our journey together has been highly successful, while also navigating periods of change and challenge. In Spring 2024, Moda Minx entered a partnership with a leading Australian fitness apparel brand, which led to a temporary transition away from DGX. During this time, paid media management was moved to a well-known external agency.
However, after three months and an underwhelming experience, Moda Minx returned to us to rebuild performance, profitability, and strategic direction.
The challenge
When Moda Minx came back to us, the brief was clear: fix what had gone wrong and build something that lasts. That meant moving away from growth-at-all-costs thinking and rebuilding around profitability. It meant creating a seasonal scaling strategy that could capture peak demand without blowing efficiency. And it meant tackling the structural issues such as discount dependency, ad fatigue, and a lack of forecasting to plan ahead and capitalise on demand.
our plan to action
- From Growth at All Costs to Profit-Led Performance
We rebuilt their paid media strategy around contribution margin, blended performance and creative strategy. Instead of optimising purely for top-line ROAS, campaigns were restructured to prioritise profitable acquisition, stronger product-level efficiency, and long-term customer value.
Through product-level segmentation, we were able to scale google spend accurately through products we know perform well, which ultimately led to increase profitability as we increased spend.
- Scaling Efficiently During Peak Season Demand
We implemented a structured peak-season scaling strategy, increasing budgets based on real-time performance while prioritising best-selling products and high-performing creatives.
This allowed Moda Minx to capture peak demand aggressively while maintaining stable CPAs and protecting profitability.
- Accurate Forecasting in a Highly Seasonal Market
We introduced a forecasting model built around historical performance, seasonal trends, and real-time data to guide spend allocation and inventory priorities.
This gave Moda Minx clearer visibility over peak periods, allowing budgets to scale confidently while maintaining efficiency and stock control.
- Reducing Discount Dependency to Protect Margins
We shifted away from heavy discount reliance by prioritising full-price hero products, stronger creative angles, and higher-intent audiences. This reduced the need for constant promotions while improving overall efficiency and protecting margins.
- Building Fast Feedback Loops to Prevent Ad Fatigue
We implemented a fast-moving creative testing framework, using performance data and audience feedback to quickly iterate and refresh assets. This ensured consistent creative variety, reduced ad fatigue, and maintained strong performance at scale.
Six years. Here's what we built together.
£10m +
Generated through Meta ads
27%
Cut NCPA by 27% in 60 days
6 → 8
From 6 figures in 2020 to crossing over 8 figures in revenue in 2025
“Working with Digital has been the best decision for our brand! They exceeded our expectations and make the brand grow phenomenally!”
Alicia Sassi, Head of Marketing at Moda Minx
9.63 blended MER achieved in 2025 For Prestige Locker
Joined us in 2020. Running Paid Social, Paid search & Retention
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Our Work with Prestige Locker
Delivering 381% YoY Revenue Growth for the brand in 2025
Prestige Locker is a UK-based premium trainer retailer stocking some of the most sought-after brands in the market. We partnered with them to build a paid media engine fast enough to capitalise on limited drops and restocks, whilst scaling new customer acquisition profitably - delivering 381% YoY revenue growth in 2025.
About The Brand
PrestigeLocker is a UK-based luxury resale brand specialising in rare sneakers & streetwear.
The brand has built a loyal community including well-known celebrities, and achieved its best year to date in 2025, driven by improved supply networks and growing authority within the resale market.
The challenge
The resale market moves fast - a limited drop or restock can sell out within hours. The challenge was building a paid media system reactive enough to capitalise on demand the moment it appeared, whilst managing tight CPA thresholds across multiple SKUs, driving creative diversity for products with limited USPs, and unlocking consistent new customer acquisition in a market where repeat purchase rates are naturally low.
our plan to action
- Balancing Aggressive Ad Spend with Tight CPA Thresholds
Budget increases were directly tied to strict CPA thresholds and performance signals.
Campaign structure and creative testing were refined to protect efficiency while maintaining aggressive spend levels.
- Scaling Multiple SKUs Profitably Within Strict Stock Constraints
We aligned paid media strategy closely with live stock levels, prioritising high-margin, high-availability SKUs while dynamically reducing spend on constrained products.
Campaigns were structured on a per-product basis, with persona-led creative mapped to each SKU to ensure consistent diversity and relevance.
- Driving Creative Diversity for Branded Products with Limited USPs
Deep audience research outside of platform data enabled us to identify key personas and build creative angles designed to resonate with each segment at scale.
- Unlocking Incremental New Customer Reach with Low Repeat Purchase Rates
With repeat purchase rates naturally limited in resale, we focused on unlocking incremental new customer reach through structured creative and top-of-funnel scaling.
During Our six years together we achieved
381%
Year-on-year revenue
growth in 2025
7
Figures+ Annual
revenue achieved
27%
Reduction in new
customer CPA in 2025
“Been with these guys a few years now and never disappoint. Highly recommend.”
Sam Hendy, Founder at Prestige Locker
108% increase in leads YoY For WaterBear The College of Music
Joined us in 2022. Running Paid Social & Paid search.
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Our Work with WaterBear
Achieving 108% Year-on-Year Growth in Lead Generation
WaterBear is the UK's fastest-growing music college, offering BA and MA degrees across Brighton, Sheffield and online. We partnered with them to build a paid media strategy that could compete with established universities, attract genuinely qualified prospective students, and scale lead volume without sacrificing quality - delivering a 108% increase in leads year-on-year.
About The Brand
WaterBear The College of Music was founded by music education pioneers Adam Bushell and Bruce John Dickinson, who have over 30 years of professional music experience.
WaterBear is now the UK’s fastest growing music university, offer BA Hones and Master's degree courses for forward-thinking musicians.
WaterBear partnered with DGX in 2022, after feeling burnt by their previous agency. Agency confidence was of huge importance to them, and our partnership over the past 4 years reflects a huge success.
The challenge
In higher education, lead volume and lead quality rarely move in the same direction. Scaling enquiries is straightforward, but filling courses with students who actually enrol is a different challenge entirely. The task was building a paid media system across Meta, TikTok and Google that could generate leads at scale, whilst improving the quality of those leads, standing out creatively against much larger university budgets, and adapting to an AI-driven search landscape changing the way students make decisions.
our plan to action
- Improving Lead Quality over Volume
Through improving WaterBear’s targeting and creative output, we have successfully increased their conversion rate from leads to offers by 30%.
We focused on quality over quantity, resulting in real business growth.
- Increasing search impression share in a highly competitive market
We restructured the Google Account to allow for a more segmented approach, ensuring we could bid aggressively on top performing keywords.
Our account structure reflects the conversion path, from awareness to the conversion stage.
- Developing a creative strategy that stands out from the crowd
Within a highly competitive market, our creative had to be cutting edge.
Using iteration cycles, we scaled spend behind the best-performing video and static content across Meta, TikTok and Performance Max.
- Adapting to the AI landscape
With AI transforming the way students make educational decisions, we worked closely with WaterBear to prepare for this momentous shift. Introducing AI-led campaigns on Google and utilising ad copy to increase relevance with longer-style search terms.
During Our four years together we achieved
108%
Increase in leads year-on-year since partnering
30%
Improvement in lead-to-offer conversion rate
300%+
Increase in lead volume
through paid social
“Since working together we have reduced our average PPC lead cost by £50 and are scaling on Meta, converting 100's more additional leads throughout the cycle. Their communication is incredibly frequent and unlike anyone we've worked with previously. ”
Eve Masaad, Head of Marketing at WaterBear
413% Increased on sales revenue in the first 90 days For drimee
Joined us in 2025. Running Paid Social, Paid search, Retention & Performance Creative
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Our Work with Drimee
For the first months we achieved 185% Increase in New Customers & 191% Increase in Total Orders.
Drimee has been engineering premium equestrian equipment since 2013 - from the Rug Dryer to the Sirocco Solarium. After a decade of trade show-led growth, we helped them make the leap to direct-to-consumer, building their online presence and paid media strategy from the ground up.
About The Brand
Drimee entered the equestrian market in 2013 with the launch of the Rug Dryer, later expanding into performance-focused innovations such as the Sirocco Solarium.
After more than a decade relying on international trade shows for growth, rising costs and limited scalability pushed the brand to prioritise a direct-to-consumer strategy online.
The challenge
Drimee's products are high-ticket, considered purchases that rarely convert on first contact.
Having relied on trade shows for over a decade, the brand had virtually no direct-to-consumer presence online, meaning we had to build awareness and purchase confidence from the ground up whilst simultaneously scaling spend.
our plan to action
- Scaling High-Ticket Products with a Longer, Considered Buying Journey
We built a full-funnel strategy designed for longer consideration cycles, prioritising education, trust, and authority at the top of funnel.
Campaigns were structured to nurture prospects over time rather than force immediate conversion.
- Expanding the US Market with Minimal Existing Brand Awareness
We restructured the Google Account to allow for a more segmented approach, ensuring we could bid aggressively on top performing keywords.
We launched a dedicated US growth strategy, building awareness through top-of-funnel campaigns before scaling conversions. Messaging was adapted to resonate with the US equestrian market, ensuring relevance and credibility from day one.
We implemented a Shopping and PMax structure on Google, targeted at bringing new customers into the funnel.
- Building Engagement-Led Creative for a High-Value Technical Product
We shifted creative away from direct-response messaging and toward education, demonstration, and proof of performance.
By showcasing real-world use cases and technical benefits in a digestible format, we increased engagement and built purchase confidence over time.
- Implementing an Andromeda-First Framework to Scale Creative Volume
We implemented an Andromeda-first framework to systemise creative production, testing, and iteration at scale.
Clear angle mapping and structured testing cycles allowed us to increase output without sacrificing strategic direction.
During our seven months together we achieved
413%
Increase in sales revenue
in the first 90 days
185%
Increase in new customers
9.3x
Blended Media Efficiency Ratio
“Since working together we have reduced our average PPC lead cost by £50 and are scaling on Meta, converting 100's more additional leads throughout the cycle. Their communication is incredibly frequent and unlike anyone we've worked with previously. ”
Eve Masaad, Head of Marketing at WaterBear
