THE STORY

We began working with Horzehoods in early 2021, and the partnership since then has been a special one. We've had to adapt and pivot year-on-year to keep up with the fast-moving pace of the eCommerce world. Thanks to Horzehoods’ strong reputation in the equestrian space and a fully committed marketing team that works closely together, we've achieved revenue growth of over 300%.

THE challenge

To drive year-on-year growth, our focus was on acquiring new customers with first-purchase profitability as a core metric. While Horzehoods has always benefited from strong customer retention—a credit to the brand—the real challenge was scaling new customer acquisition beyond Meta. Introducing Google and Pinterest into the mix allowed us to diversify our channels, but also required us to navigate new creative strategies, platform nuances, and attribution complexities to maintain efficiency at scale.

‍

The Solution

Meta Ads:

Focused on acquring new customers through Meta Ads whilst achieving first purchase profitability.The UK equestrian market is competitive so setting clear CAC goals set the foundation to our consistent & sustainable growth. We tested creative with intent, understanding what content styles enourage viewers take action.Competition wear is Horzehoods bestselling range and primary driver of new customers so optimisng this journey from start to finish increased throughput and drove conversions.

We weight spend in Meta´s favour as Facebook where the target audience is most active. We choose models and creators that resonated most for our target audience, in which the primary segment is women aged 25-55 into equestrian. We also run email signups through Meta as the email strategy works wonders with her high-intent customer basis.

Google Ads:

Utlising standard shopping campaigns to focus on top-performing products, allowed us to channel the majority of our ad spend through profitable product areas. This made way for profitable scaling as we could increase our aggressiveness towards attaining new customers. In addition, utlising highly targeted search campaigns, we have dominated the impression share on HorzeHoods’ high-value keywords resulting in increased volumes of traffic to the collection pages, whilst In the latter stages of 2024 and into 2025 we have been able to test new channels, bringing on YouTube Shorts to increase visibility.

This core strategy has allowed this client to scale at an efficient rate, with a focus on profitability throughout. Our focus on reducing CAC to LTV Ratio has allowed us to increase our aggressiveness toward driving new customers through the door, & improve retention rates.

‍

THE STORY