Key Growth Drivers
Google Ads
TikTok Ads
Facebook Ads
Pinterest Ads
THE STORY
The PonyJet has become a game-changer for riders and hobbyists, offering them more quality time with their horses while eliminating the stress associated with cold water washes. What initially began as a challenge has evolved into an innovative triumph. In just 12 months, we achieved an impressive 241% increase in sales, helping them reach their first 7-figure year!
THE challenge
Identifying customer pain points and clearly demonstrating how the product solves these problems.
- Time-consuming grooming
- Cost of care
- Weather & outdoor conditions
- Time constraints
- Equipment maintenance
The Solution
- 1. Account Audit
- We started by analyzing past data to uncover winning strategies and identify underperforming areas in alignment with core KPIs, ensuring we set a strong foundation for future growth.
- 🚀 2. Immediate Action
- We implement quick, high-impact changes, including:
- Addressing gaps in testing with new creative concepts.
- Recreating and optimizing proven winning strategies.
- Reducing reliance on sale-driven promotions to ensure data accuracy and long-term stability.
- Build out creative testing processes and feedback loops to iterate on top performers.
- 📈 4. Look for bottleknecks along the customer buyer journey
- Identify bottlenecks through data monitoring.
- From viewing and ad all the way through to purchase we monitor data points to ensure cutomers flow through the funnel smoothly.
- 💰 5. Profitable Scaling & Customer Acquisition
- Growth is only valuable when it's sustainable. We ensure:
- A clear breakdown of Customer Acquisition Cost (CAC) for scalable, profitable growth.
- A balance between ad spend efficiency and Lifetime Value (LTV:CAC ratio) to maximize long-term returns.
- Strategic budget allocation to the highest-performing channels for optimal results.
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