Expanding into the US swimwear market while ensuring first-purchase profitability aligned with our customer acquisition cost (CAC) targets.

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We set clear CAC goals based off CLTV. We launched ads from the beginning on Meta & Google and within 50 days we were acquiring new customers profitably.

Meta:

We did this by rapidly testing different campaign setups from launch, including ABO/CBO/ASC/Catalogue and then consolidated our account structure based of top performing campaigns. The winners for Moda Minx proved to be ASC campaigns and Catalogue style campaigns with broader targeting options.

We also built our dedicated creative testing campaigns that allowed us to test rapidly and at scale, it´s a fast-fashion market to rapdily cycling through creative styles concepts bespoke to every collection played a huge role in allowing us to scale 729% year-on-year.

We also conducted a full website audit to identify and address potential conversion blockers. We regularly provided CRO recommendations to the client, ensuring the site was optimised for both paid and organic traffic. This not only allowed for stronger conversion rates but also elevated our Paid performance. A key part of our success in scaling Moda Minx was taking a blended approach to paid performance - looking beyond just platform-reported ROAS and instead analysing the overall impact of paid media on total revenue.

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Google :

We implemented standard shopping and search campaigns which created a highly targetted conversion-focussed strategy. Utilising automated biddig strategies, we quickly increased Search Impression Share, positioning ourselves along side market leaders within the Swimwear industry. Our data-driven insights painted a picture of regional differences, and as a result we tested State-specific Vs USA campaigns. This allowed us to channel increased proportions of buget into the top performing Geo-locations, resulting in increased engagement and conversion rates.

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