The challenge was being able to scale ad spend on Google whilst maintaining lead quality.

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Google:

Through a highly targetted Keyword strategy, we quickly drove this university to the top of the impression share rankings, increasing visibility and driving a substantial increase in volume of traffic to the site.

As a result of the increase in traffic, we drove a massive 62% increase in leads year on year. Due to the highly targetted nature of the campaigns, we also improved lead quality. Our clients conversion rate on the back end increased by 30% YoY, meaning they were converting 30% more Students who came through an online lead. Utilising new campaign types such as Performance Max, and Youtube Shorts, we were able to push our strategy from a brand awareness perspective. This resulted in a 52% increase in brand impressions. A whole 52% more people were actively searching for their Brand term reflecting significant wider growth.

Facebook:

Prior to working with DigitalXpansion this partner had no real success when advertising through Meta. We built out creative testing processes to allow us to find winning ads  that we could use to scale. We optimised towards conversions and separated campaigns by course specific which allowed us to set targets and pivet strategy, as well as ad spend based of the stage of the cycle and performance.

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