The challenge for this brand was scaling as quickly and efficiently as possible. Swimwear is a competitive space and targets are super high to maintain market share. We did this by using modern metrics such as the CAC:LTV ratio - balancing this whilst remaining profitable on NCA takes a lot of work and attention. We have calls weekly to ensure full transparency and marginal growth in our primary KPI´s.

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Meta:

We set clear targets on CAC and 1st purchase profitability. Moda Minx has a strong CLTV which allows us to be much more aggressive on the front end with our ad spend. In doing  so we can scale more sustainably and confidently.

Prior to working with us Moda Minx weren´t honed in on these KPIs, so aligning these  to overarching business goals was crucial to our success. The shift over the last year has meant we have had to up our creative volume. To handle this  we creat bespoke creative testing campaigns through ASC & ABO which allows us to test creative at scale. We run a consolidated account setup that is designed to focus heavily on machine learning and creative based targeting.

We run Catalogue campaigns to warm and cold audiences, these have proven very successful  through 2024. Big caps on ASC campaigns and budget scheduling have also been features we test regularly within the account. Meta has been the #1 growth driver for Moda Minx providing all aspects of fuel for growth from eyeballs to conversions.

Google Ads:

With the aim to scale quickly, we focussed on product segmentation allowing us to channel the ad spend through profitable, best-selling products. Utilising a combination of Performance Max, Standard Shopping and search campaigns, we were quickly able to increase impression share,  resulting in higher volumes of traffic reaching the site and converting. 

Capturing the increase in demand through Branded Search, as a result of rapid scaling on META, we were able to build a solid foundation of conversion data within the account. We were then able to target new customers through targeted search campaigns, driving consumers to optimised collection pages on the site. We continuously improved the product feed allowing us to drive an increase in spend through the Performance Max and Shopping campaigns. Our understanding of seasonality meant we were able to capture high-intent users through driving traffic to dedicated product pages which saw sales scale rapidly. 

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